{"title":"UNISEX T-SHIRT","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur streetwear collection with the iconic \u003cstrong\u003ecrew-neck\u003c\/strong\u003e \u003cstrong\u003et-shirts\u003c\/strong\u003e \u003cstrong\u003ein\u003c\/strong\u003e \u003cstrong\u003e100% certified organic cotton.\u003c\/strong\u003e\u003cbr\u003eThey are different. 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Millions!)\u003c\/em\u003e .\u003c\/p\u003e\n\u003cp\u003eInspired by his exploits on the NBA courts we decided to accept the challenge.\u003c\/p\u003e\n\u003cp\u003eWe wanted to draw him from the unique point of view of every human being who admired him accomplish extraordinary sporting feats.\u003c\/p\u003e\n\u003cp\u003eNo one has ever reached those heights, and perhaps never will.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cem data-mce-fragment=\"1\"\u003e\"I Play Above Your Limits\"\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/p\u003e","brand":"Defeua®","offers":[{"title":"Black \/ XS","offer_id":46808986059100,"sku":"ABOVETEE-XS","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ S","offer_id":46808986091868,"sku":"ABOVETEE-S","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":46808986124636,"sku":"ABOVETEE-M","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":46808986157404,"sku":"ABOVETEE-L","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":46808986190172,"sku":"ABOVETEE-XL","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 2XL","offer_id":46808986222940,"sku":"ABOVETEE-XXL","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/4494\/3196\/files\/Defeua-ABOVE-tshirt-jordan-organic-basketball-model.jpg?v=1689527896"},{"product_id":"wonder-tshirt-riff","title":"WONDER RIFF T-shirt","description":"\u003ch1 data-mce-fragment=\"1\"\u003eSTORY of the GRAPHIC\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003e\"WONDER\"\u003c\/strong\u003e\u003cspan\u003e\u0026nbsp;\u003c\/span\u003eis one of the official graphics created for the \u003cstrong\u003eRiviera International Film Festival.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eDefined as the seventh art by Ricciotto Canudo in 1921, cinema is an extraordinary dream machine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn an increasingly artificial and standardized society, cinema envelops our senses to\u0026nbsp;bring us to a parallel world, where our imagination is finally free to fly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eWONDER\u003c\/strong\u003e\u003c\/em\u003e conveys the extraordinary sense of wonder that cinema creates through film.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003e\u003cstrong\u003eThink Rebel\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Defeua®","offers":[{"title":"XS \/ White","offer_id":46836364214620,"sku":"WONDERTEE","price":45.0,"currency_code":"EUR","in_stock":false},{"title":"S \/ White","offer_id":46836364247388,"sku":"WONDERTEE","price":45.0,"currency_code":"EUR","in_stock":false},{"title":"M \/ White","offer_id":46836364280156,"sku":"WONDERTEE","price":45.0,"currency_code":"EUR","in_stock":false},{"title":"L \/ White","offer_id":46836364312924,"sku":"WONDERTEE","price":45.0,"currency_code":"EUR","in_stock":false},{"title":"XL \/ White","offer_id":46836364345692,"sku":"WONDERTEE","price":45.0,"currency_code":"EUR","in_stock":false},{"title":"2XL \/ White","offer_id":47622782189916,"sku":"WONDERTEE","price":45.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/4494\/3196\/files\/Defeua-tshirt-organic-unisex-WONDER-riff-cinema-2023.jpg?v=1688079816"},{"product_id":"antitesi-tshirt-generazioni-zeta","title":"ANTITHESIS Zeta T-shirt","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eHISTORY of GRAPHICS\u003c\/h2\u003e\n\u003cp\u003eThe relationship between different generations\u0026nbsp;designed by \u003cstrong\u003eZed\u003c\/strong\u003e\u0026nbsp;\u003cstrong\u003eGeneration!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eANTITHESIS\u003cspan\u003e\u0026nbsp;\u003c\/span\u003e\u003c\/strong\u003e(definition):\u003c\/em\u003e the juxtaposition of opposing concepts that gain value from their proximity.\u003cbr\u003e\u003cbr\u003e This is what happens between different generations, often in conflict with discussions, finding\u0026nbsp; difficulties in understanding each other.\u003c\/p\u003e\n\u003cp\u003eLet's\u0026nbsp;see it\u0026nbsp;from another\u0026nbsp;perspective:\u0026nbsp;every generation needs the others\u0026nbsp;united cause we are all in a wonderful journey\u0026nbsp;called\u0026nbsp;\u003cem\u003elife\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGRAPHIC DETAILS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003e4 geometric shapes\u003c\/strong\u003e represent 4 different generations, which also correspond to 4 different color.\u003c\/p\u003e\n\u003cp\u003eLook carefully at the \u003cstrong\u003eline\u003c\/strong\u003e : if you observe you will be able to see \u003cstrong\u003e4 faces\u003c\/strong\u003e on each geometric shape.\u003c\/p\u003e\n\u003cp\u003eEach face \"speaks\" in a different direction from the others, as if to highlight the difficulties of communication between different generations.\u003cbr\u003e\u003cbr\u003e At the same time, the continuity of \u003cstrong\u003eline art\u003c\/strong\u003e takes on a fundamental meaning: despite distances and differences we are all part of the same path.\u003c\/p\u003e\n\u003cp\u003eEach generation is fundamental to the previous one and the next one.\u003cbr\u003e\u003cbr\u003eThat's truly unique design.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTHE FRONT PRINT\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe\u003cspan\u003e\u0026nbsp;\u003c\/span\u003e\u003cstrong\u003etriangle\u003c\/strong\u003e represents the ZETA Generation, absolute protagonist of the design of this extraordinary graphic thanks to our Zeta Team.\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0762\/4494\/3196\/files\/Defeua-Antithesis-tshirt-pesca-dettaglio-4-triangolo_160x160.jpg?v=1687950509\" alt=\"ANTITHESIS front triangle\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eTHE \"Z\" PROJECT:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis graphic is part of the\u003cspan\u003e\u0026nbsp;\u003c\/span\u003e\u003cstrong\u003eProject “Z”,\u003c\/strong\u003e a very fresh collaboration born in 2022 with a team of\u003cstrong\u003e\u003cspan\u003e\u0026nbsp;\u003c\/span\u003e6 very young designers\u003c\/strong\u003e .\u003cbr\u003e \u003cbr\u003eDiscover the history and the protagonists of this important collaboration which aims to make the voice of Z Gen heard.\u003c\/p\u003e","brand":"Defeua®","offers":[{"title":"Viola \/ XS","offer_id":57274721894748,"sku":"ANTITHESISVIO","price":49.0,"currency_code":"EUR","in_stock":false},{"title":"Viola \/ S","offer_id":57274721927516,"sku":"ANTITHESISVIO","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Viola \/ M","offer_id":57274721960284,"sku":"ANTITHESISVIO","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Viola \/ L","offer_id":57274721993052,"sku":"ANTITHESISVIO","price":49.0,"currency_code":"EUR","in_stock":false},{"title":"Viola \/ XL","offer_id":57274722025820,"sku":"ANTITHESISVIO","price":49.0,"currency_code":"EUR","in_stock":false},{"title":"Viola \/ 2XL","offer_id":57274722058588,"sku":"ANTITHESISVIO","price":49.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/4494\/3196\/files\/Defeua-ANTITHESIS-tshirt-generazioni-viola-back.jpg?v=1775468949"},{"product_id":"immersion-cinema-tshirt-zeta","title":"IMMERSION Zeta cinema t-shirt","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eHISTORY of GRAPHICS\u003c\/h2\u003e\n\u003cp\u003eCinema experienced through the eyes of\u0026nbsp;\u003cstrong\u003eZ\u0026nbsp;Generation,\u003c\/strong\u003e\u0026nbsp;a truly unique t-shirt created by \u003cstrong\u003e\u003cspan style=\"color: #ff00ff;\"\u003e\u003ca style=\"color: #ff00ff;\" title=\"Defeua® and the Zeta project\" href=\"\/en\/pages\/progetto-zeta\"\u003eTeam Zeta\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eZ Gen goes to the cinema to live an full experience that can involve them in time and space and all their senses.\u003c\/p\u003e\n\u003cp\u003eAn exciting, overwhelming, fresh t-shirt.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLook at the graphic on the back carefully: do you recognize the 3 cult films in the film? 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\u003c\/span\u003e\u003cspan\u003epremio da esibire, ma anche un peso costante da sostenere, sotto la pressione di un continuo giudizio esterno.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eUna responsabilità che richiede rinunce e sacrifici, nella \u003c\/span\u003e\u003cspan\u003econsapevolezza che oggi, in un mondo così veloce, tutto può svanire in un secondo. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCome \u003cstrong\u003eAtlante\u003c\/strong\u003e trova la forza di sostenere il cielo, chi cerca la fama deve trovare motivazione dentro \u003c\/span\u003e\u003cspan\u003equesta incredibile sfida.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePer far sì che la gloria non sia solo un passaggio \u003c\/span\u003e\u003cspan\u003etemporaneo e superficiale, ma il risultato di un grande percorso di crescita personale.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\"GLORIA\"\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eè simbolo di una straordinaria determinazione. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"p2\"\u003e\n\u003cspan class=\"s1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003eICONA FRONTALE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003eLa grafica frontale crea una simbolica unione tra la \u003cstrong\u003emano\u003c\/strong\u003e che rappresenta la forza di volontà e il \u003cstrong\u003eramo della corona di alloro\u003c\/strong\u003e che rappresenta il successo e la sua fragilità.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0762\/4494\/3196\/files\/Defeua-GLORIA-tshirt-oversize-zeta-fronte-navy-icona-fronte_240x240.jpg?v=1780476087\" alt=\"Icona frontale grafica Gloria Generazione Zeta\" style=\"margin-top: 10px; margin-bottom: 10px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003e\u003cstrong\u003eIL PROGETTO \"Z\":\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eQuesta grafica fa parte del\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eProgetto “Z”, \u003c\/strong\u003euna collaborazione freschissima nata nel 2022 con un team di\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003egiovanissimi designers\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003eScopri la storia ed i protagonisti di questa importante collaborazione che ha l'obiettivo di far sentire la voce della Gen Z.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Defeua®","offers":[{"title":"French Navy \/ XS","offer_id":57787977793884,"sku":"GLORIANAVTEE","price":59.0,"currency_code":"EUR","in_stock":true},{"title":"French Navy \/ S","offer_id":57787977826652,"sku":"GLORIANAVTEE","price":59.0,"currency_code":"EUR","in_stock":true},{"title":"French Navy \/ M","offer_id":57787977859420,"sku":"GLORIANAVTEE","price":59.0,"currency_code":"EUR","in_stock":true},{"title":"French Navy \/ L","offer_id":57787977892188,"sku":"GLORIANAVTEE","price":59.0,"currency_code":"EUR","in_stock":true},{"title":"French Navy \/ XL","offer_id":57787977924956,"sku":"GLORIANAVTEE","price":59.0,"currency_code":"EUR","in_stock":false},{"title":"French Navy \/ 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calma.\u003cbr\u003eÈ quello il momento in cui tornare a fidarsi del tempo, a rallentare e lasciar andare.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eUn momento in cui possiamo accettare di sentirci fragili e ripartire senza avere per forza tutte le risposte.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003e\u003ci\u003eBREAK THE LOOP\u003c\/i\u003e\u003c\/strong\u003e è un’immersione straordinaria dentro la bellezza del \u003cstrong\u003e\u003ci\u003efermarsi... per ritornare a volare\u003c\/i\u003e!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eI DETTAGLI DELLA GRAFICA\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eLa \u003cstrong\u003egiostra\u003c\/strong\u003e rappresenta il loop di pensieri che ci prendono quando viviamo uno stato d'ansia.\u003c\/p\u003e\n\u003cp\u003eÈ una finta zona di comfort in cui ci ritroviamo, ritrovandoci a non sapere più come uscirne.\u003c\/p\u003e\n\u003cp\u003eRallentare e fermarsi per riabbracciare se stessi e il proprio tempo, accettarsi e viversi diventa la chiave magica per rimettere le proprie ali, abbandonare il loop e tornare a volare.\u003c\/p\u003e\n\u003cp\u003eIl \u003cstrong\u003etesto della grafica\u003c\/strong\u003e è scritto da \u003cstrong\u003eArianna Federici\u003c\/strong\u003e, una delle designers del Team Zeta, ed è una bellissima ed emozionante rappresentazione di questo messaggio.\u003c\/p\u003e\n\u003cp\u003eDa leggere, indossare e vivere.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLA STAMPA FRONTALE\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0762\/4494\/3196\/files\/Defeua-BREAK-THE-LOOP-tshirt-zeta-ansia-dettaglio-6_99588e43-6d0f-4893-8f10-ab802fbd130b_240x240.jpg?v=1755273065\" alt=\"BREAK THE LOOP t-shirt sull'ansia Generazione Zeta, dettaglio grafica frontale\" style=\"margin-top: 10px; margin-bottom: 10px; float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eLa grafica frontale contiene la frase chiave, che riassume il valore di un messaggio importantissimo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFermarsi e rallentare senza continuare ad inseguire l'ansia, dedicarsi del tempo e accettare la propria fragilità, è il miglior modo per levarsi dal loop dei pensieri, e \u003cstrong\u003eritornare a volare.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eIL PROGETTO \"Z\":\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eQuesta grafica fa parte del\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eProgetto “Z”, \u003c\/strong\u003euna collaborazione freschissima nata nel 2022 con un team di\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e6 giovanissimi designers\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003eScopri la storia ed i protagonisti di questa importante collaborazione che ha l'obbiettivo di far sentire la voce della Z Gen.  \u003c\/p\u003e","brand":"Defeua®","offers":[{"title":"Natural Raw \/ XXS","offer_id":58486617669980,"sku":"BREAKLOOPNAT","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Natural Raw \/ XS","offer_id":55586319892828,"sku":"BREAKLOOPNAT","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Natural Raw \/ S","offer_id":55586319925596,"sku":"BREAKLOOPNAT","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Natural Raw \/ M","offer_id":55586319958364,"sku":"BREAKLOOPNAT","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Natural Raw \/ L","offer_id":55586319991132,"sku":"BREAKLOOPNAT","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"Natural Raw \/ 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quella che nasce quando smetti di forzare il ritmo delle cose e inizi a lasciarti guidare da ciò che accade, senza resistenza.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003e\u003ci\u003eAEQUILIBRIUM\u003c\/i\u003e\u003c\/strong\u003e parla di\u003cstrong\u003e Serenità\u003c\/strong\u003e.\u003cbr\u003eChe non vuol dire assenza di problemi, ma significa essere capaci di costruirsi uno spazio interiore stabile, anche quando fuori c’è confusione.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eÈ rimanere centrati mentre intorno tutto evolve; è far scorrere le emozioni senza che diventino un ostacolo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eÈ calma immersa in un movimento consapevole.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLA STAMPA FRONTALE\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-top: 5px; margin-bottom: 5px; float: none;\" alt=\"Scritta AEQUILIBRIUM fronte t-shirt zeta Defeua\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0762\/4494\/3196\/files\/Defeua-AEQUILIBRIUM-dettaglio-fronte-tshirt-zeta-serenita_240x240.jpg?v=1764775342\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eLa grafica frontale contiene la parola che identifica la t-shirt e lo stato d'animo della serenità come percorso di conoscenza di se stessi.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUna parola minimale che si immerge nel mare blu che la circonda, creato dal tessuto del capo, rendendola così capace di lasciare un senso di serenità a chi la guarda e a chi la indossa.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eIL PROGETTO \"Z\":\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eQuesta grafica fa parte del\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eProgetto “Z”, \u003c\/strong\u003euna collaborazione freschissima nata nel 2022 con un team di\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e6 giovanissimi designers\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003eScopri la storia ed i protagonisti di questa importante collaborazione che ha l'obbiettivo di far sentire la voce della Z Gen.  \u003c\/p\u003e","brand":"Defeua®","offers":[{"title":"French Navy \/ XXS","offer_id":57600304906588,"sku":"AEQUILIBRIUMTEE","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"French Navy \/ XS","offer_id":56130843378012,"sku":"AEQUILIBRIUMTEE","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"French Navy \/ S","offer_id":56130971894108,"sku":"AEQUILIBRIUMTEE","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"French Navy \/ M","offer_id":56130972025180,"sku":"AEQUILIBRIUMTEE","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"French Navy \/ L","offer_id":56130971926876,"sku":"AEQUILIBRIUMTEE","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"French Navy \/ XL","offer_id":56130971959644,"sku":"AEQUILIBRIUMTEE","price":49.0,"currency_code":"EUR","in_stock":true},{"title":"French Navy \/ XXL","offer_id":56130971992412,"sku":"AEQUILIBRIUMTEE","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/4494\/3196\/files\/Defeua-AEQUILIBRIUM-tshirt-zeta-relaxed-navy-back_cc24e38f-c33c-4878-aff2-dc3fb0f4acd0.jpg?v=1764775586"},{"product_id":"jump-around-tshirt","title":"JUMP AROUND T-shirt","description":"\u003cp\u003e\u003cstrong\u003eJUMP AROUND\u003c\/strong\u003e T-shirt is a sustainable streetwear piece that combines minimalist aesthetics with an important message.\u003c\/p\u003e\n\u003cp\u003eIt embodies mindful \u003cstrong\u003elightness\u003c\/strong\u003e: the ability to keep moving, to experience every moment with rhythm, and to navigate emotions with presence and energy.\u003c\/p\u003e\n\u003cp\u003eDesigned for those seeking an authentic style, this T-shirt serves as a daily reminder: to stay true to yourself, with balance and a positive attitude.\u003c\/p\u003e\n\u003cp\u003eA simple design. 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A way of being in the world.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNo matter what.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Defeua®","offers":[{"title":"Nero \/ XS","offer_id":57273856852316,"sku":"JUMPAROUNDTEE","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"Nero \/ S","offer_id":57273856885084,"sku":"JUMPAROUNDTEE","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"Nero \/ M","offer_id":57273856917852,"sku":"JUMPAROUNDTEE","price":45.0,"currency_code":"EUR","in_stock":false},{"title":"Nero \/ L","offer_id":57273856950620,"sku":"JUMPAROUNDTEE","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"Nero \/ XL","offer_id":57273856983388,"sku":"JUMPAROUNDTEE","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"Nero \/ XXL","offer_id":57273857016156,"sku":"JUMPAROUNDTEE","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/4494\/3196\/files\/Defeua-JUMP-AROUND-tshirt-leggerezza-unisex-nera-retro.jpg?v=1775463325"},{"product_id":"feel-light-tshirt-zeta","title":"FEEL LIGHT T-shirt (ZGen)","description":"\u003ch2\u003e\u003cstrong\u003eSTORY of the GRAPHIC\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eFEEL LIGHT is the sustainable T-shirt created as part of the\u003cstrong\u003e Zeta Project\u003c\/strong\u003e, which portrays \u003cstrong\u003elightness\u003c\/strong\u003e as a conscious choice, a space to be protected in an overwhelming world.\u003c\/p\u003e\n\u003cp\u003eLightness arises from slowing down and letting go, finding in \u003cstrong\u003enature\u003c\/strong\u003e the perfect place where thoughts can flow freely once more and the mind can lighten.\u003c\/p\u003e\n\u003cp\u003eThere’s a special star in this graphic: the \u003cstrong\u003eKakapò\u003c\/strong\u003e!\u003c\/p\u003e\n\u003cp\u003eIt’s a protected species of nocturnal parrot, endangered, that has a unique trait: it has wings, but \u003cstrong\u003eit can’t fly!\u003c\/strong\u003e\u003cbr\u003eYet it exists and endures, defying conventional norms.\u003c\/p\u003e\n\u003cp\u003eBetween movement and stillness, a genuine balance takes shape, one in which lightness is sought and cultivated.\u003cbr\u003eEvery day.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Some visuals in the shop were created with AI assistance to represent the product in a creative and illustrative way.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGRAPHIC DETAILS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe phrase \u003cem\u003e“Designed to Feel Light”\u003c\/em\u003e serves as a reminder of how important is to remember that we are “designed” to be light, even when the things happening around us bring us down.\u003c\/p\u003e\n\u003cp\u003eProtecting the lightness is a crucial step!\u003c\/p\u003e\n\u003cp\u003eThe Kakapò blends seamlessly into a breathtaking waterfall landscape, expressing a sense of a unique connection with nature.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFRONT PRINT\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe front design features the \u003cstrong\u003eKakapò\u003c\/strong\u003e, a positive symbol of the Zeta collection's.\u003c\/p\u003e\n\u003cp\u003eIt is a large nocturnal parrot with wings too small to allow it to fly.\u003c\/p\u003e\n\u003cp\u003eIt's the perfect metaphor for Gen Z and for those who possess profound qualities such as empathy, critical thinking, and self-awareness, yet often lack the real opportunity to fully utilize them within a system that constantly puts them under pressure.\u003c\/p\u003e\n\u003cp\u003eExtraordinary potential that remains, as it were, blocked, suspended.\u003c\/p\u003e\n\u003cp\u003eBut just like the kakapo, with its limitations and fragility, everyone can continue to exist outside the rules, finding one’s own way of being in the world.\u003c\/p\u003e\n\u003cp\u003ePerhaps imperfect, but certainly authentic.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-top: 10px; 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