DISAGREE, when Frida turns her back

It was July 6, 1907 and a woman was born in the city of Coyoacán in Mexico, destined to become one of the greatest and most iconic artists of the 20th century: Frida Kahlo.

A woman who has become a symbol of resilience, non-conformism and a point of reference for the entire feminist movement.

But let's stop right here as we take a short, but important, step back in time.

An unconventional artist

A complicated life characterized by suffering , first physical due to an illness that affected her from birth and a very bad accident that at the age of 15 forced her to bed for a very long time, up to the complex relationship with the painter Diego Rivera .

During the period in which she is confined to bed, her mother attaches a mirror to the ceiling and it is precisely at that moment that Frida begins to create self-portraits.

The self-portrait becomes his way of knowing himself, telling his story and telling his emotions, exorcising his great pain, both physical and internal.

Politically very active, she joined the Communist Party in 1928 and will always proudly defend the ideals of rebellion against the dictatorship of capitalism.

These are the key passages of his biography ( I advise you to delve deeper into his history and his works) which will make you understand the extraordinary meaning of DISAGREE , Defeua's most non-conformist graphic.

DISAGREE and Frida's reaction!

In recent years Frida Kahlo has become a trend.

His face was plastered EVERYWHERE: pillows, cups, clothing, notebooks, phone cases, etc.

Even on toilet seats!

The latest incredible paradox is the launch of the collection by Shein , a company symbolizing ultra fast fashion and unbridled consumerism, in a collaboration sponsored by none other than the Frida Kahlo Corporation.

If this isn't absurd.

One day I stopped to think and asked myself: What would Frida, with her history as an unconventional and revolutionary woman and artist, say if she could see how her face is used and exploited today?

This was the initial inspiration for creating "DISAGREE" (translation: "to disagree") , one of the most communicative and iconic graphics of our brand.

The graphics are inspired by the painting "Self-portrait with a necklace of thorns", but this time Frida, whose face we are used to seeing in her works, turns her back in an extreme reactionary gesture of protest against the commercial use of her face.

A symbolic, strong gesture with great communicative value and graphics that over the years have been appreciated by many people who have seen Frida's real values ​​in Disagree.

Art is not a trend.