A CONSCIOUS MISSION
OUR MISSION
It's not a secret.
Defeua ® is a sustainable streetwear brand, born with a different vision from many other clothing brands.
We put one objective at the center of the project: generating awareness by overturning superficiality!
It's why we get out of bed every day and what we believe is the key to making fashion truly sustainable.
Paying attention to the production of materials is fundamental, but it is not enough to activate real change.
It is essential to touch the culture of each of us and change the approach to what we wear through a more conscious vision.
Every detail of this project is designed to achieve this extraordinary result: from the design of the graphics, to the choice of fabrics, to communication, to the initiatives in which we " launch ourselves".
7 PRINCIPLES
We want every garment to have value and there are some fundamental principles in the production phase:
- we choose fabrics with low environmental impact and ethically produced;
- we produce when we are sure that each garment has a value that goes beyond aesthetics (we do not follow the seasonal production method typical of fashion) ;
- we first study the message of each graphic concept and only subsequently develop the graphics;
- we create graphics that can last over time and are not tied to the trend of the moment (you can wear them for a long time without feeling uncomfortable!)
- the garment must be completely transparent to your eyes, which is why we created our revolutionary Identity Card (find out what it is HERE )
- we challenge the mainstream by also working on delicate issues (exactly... even those that the fashion system often fears to touch) tackling them with a creative, original, ironic and engaging approach;
- we want you to be able to wear each of our garments being completely aware of it and for it to become a part of you, making you want to wear it as much as possible.
We have chosen an ambitious and not simple path, we know it!
It requires time, courage, the ability to accept mistakes, the desire to improve every day in a business that has completely opposite principles.
But let's face it: would we really need yet another t-shirt brand if we hadn't set such lofty goals?
