SUSTAINABILITY

Defeua® is the strength of a responsible vision of fashion

SUSTAINABLE STREETWEAR

Years ago we chose a path: investing in ecological and ethically produced fabrics .

WHY?

  • The clothing industry is among the most polluting and least sustainable on the planet.
  • In fashion, transparency and ethics are often an optional extra that brands willingly avoid. Unfortunately, however, workers in the production chain (especially women and children) are exploited and work in unprotected conditions and with inadequate wages.

How could we look at ourselves in the mirror if our brand was one of the causes of all this?

Our garments must have a low environmental impact during production and must be certified according to the best international standards.

The fabrics we select are of high quality .
This is a fundamental feature for a garment to last over time.

It is a courageous choice and full of obstacles, but we do all this for you and because it is our duty.

Could we call ourselves a sustainable brand if you find yourself throwing away a t-shirt after just two months?

We are not here to tell you the fairy tale, as many do, that we protect and save the planet with our production.

But we promise that we will do our best to make the most positive and responsible contribution possible to the society in which we live.

WHO ARE OUR SUPPLIERS

We have chosen our suppliers with extreme care, for their work philosophy and commitment to quality production that respects the environment and workers:

  • Continental Clothing co. LTD: certified English company (also based in Germany). Production takes place in Turkey and India and uses sustainable production practices that involve the reuse of resources (water, energy, etc.), thus avoiding waste and pollution of water and land. It is also a Fair Wear Foundation certified company
  • Stanley/Stella: certified company based in Auderghem in Belgium. It is one of the most important and transparent suppliers in Europe. The companies in their supply chain are located in Bangladesh, and have all the main certifications (GOTS, Fair Wear, etc.) for responsible production that respects both the environment and workers. It is also a Fair Wear Foundation certified company.
  • Ink Srl: company based in Chiavari, 15 minutes from our headquarters! It takes care of the printing of our designs, through different printing techniques (we use DTG) and using non-toxic and certified inks. Thanks to all the times we go to "disturb" them, we can guarantee that we have verified with our own eyes that ethics is a fundamental part of their corporate DNA (they are extraordinary people!)
  • Ydeo : company based in Rome, which works with extreme attention on printing processes, using DTG printers designed to have maximum yield and at the same time the lowest environmental impact. They also use non-toxic and certified inks.

Since we are never satisfied, we constantly follow their approach to the topic of sustainability to ensure that they do not go against the values ​​of our brand.

Our dream is to produce through an increasingly shorter supply chain , relying on companies in our area and surrounding areas.

We are doing a lot of research and although it is a really complex step to achieve, we are going full force to achieve it as soon as possible.

If you would like to accompany us on this journey we will be really happy!

Organic cotton label Local Heroes t-shirt on Subbuteo

If you want more information and clarifications you can write to us at: info@defeua.com