THE "ZETA PROJECT"

The ZETA Project

A DIFFERENT WORLD

Generation Z includes those born between 1996 and 2010 ; is a generation today at the center of attention and criticism.

The " old generations" have (always) had the habit of having little faith in those who come after.

In a world that is going through a critical phase of change and instability, we believe in the crazy potential of young people.

Perhaps the only one who can make our society evolve, and not regress.

Thus the "Z" Project was born.
Get into a comfortable position, we'll tell you what it is.

A MESSAGE FROM THE FUTURE

It's one morning in 2022 we receive a message on Instagram.

We open absentmindedly, sure that we only have to dedicate the time to pressing the "trash" icon with our finger.

Aurora , a graphic design student at the IED in Rome, contacts us because she would like to propose a collaborative project.

A direct, quick approach that we appreciate: young people have the extraordinary talent of knowing how to get to the point when needed, recognizing the value of your time and theirs.

Here's what happened next.

THE BIRTH OF TEAM ZETA

We wanted to warn Aurora straight away: it wouldn't be a walk in the park.

Creating graphics for Defeua ® means being able, with a design, to generate awareness, to take the observer's gaze beyond the superficial and appearance.

Aurora is not upset, on the contrary.

We decide to tackle the project together by creating a team of 6 young designers with the aim of creating the first 3 graphics to be included within the brand.

Aurora selects the team in a few days: 4 girls and 2 boys , all students enrolled in the Graphic Design course at the IED in Rome.
From the first interview we understand that we have 6 incredible guys in front of us.

A journey that began in 2022 made up of many meetings in which we met to discuss and plan drafts and ideas, until we achieved an extraordinary result.

THE VOICES OF A GENERATION

The first collection, with the designers' signatures

The first extraordinary ZETA Defeua ® collection : the signatures of the 6 designers.

The aim of the collection is to tell, through t-shirts, some important themes of Generation Z , the one of which these kids are proudly part.

A generation that lives under the pressure and judgment of previous generations, which finds itself facing and solving problems and difficulties inherited from others.

This collection becomes the voice of Gen. Z, represented by the team through a series of incredible graphics that have the ability to communicate to anyone .

It's time to discover them, one by one.

The ZETA collection

Discover the items from the collection created by Generation ZETA

View all

The ZETA Designers

  • AURORA CECCHINI

    He lives with Peter Pan syndrome and the need to leave the comfort zone. He considers passions as a great driving force in the world and has an infinite list of them: art, animals, nature, social media, Super Mario Bros, spritz (and that's not even all of them). She is so in love with life that she doesn't want to give up any of it. Today he sees a world that has lost its bearings between climate change, wars and poverty. He believes that the power of mindfulness and visual arts can positively influence people. She doesn't know where the future will take her, but she has a clear goal of wanting to safeguard the beauty of this world.

  • GIORGIA GUIDI

    Super dynamic, she lives surrounded by a thousand interests. Graduated in Linguistic Mediation Sciences, she decided to transform her educational background into an advantage to exploit in the world of design and graphics, building a new life path for herself. It's wonderful to be able to say that at just 25 years old she is the " senior " of the group. Apparently calm and thoughtful, she hides a very powerful creative soul.

  • ARIANNA FEDERICI

    Extremely passionate about graphics bordering on being morbidly in love, she would like to be associated with design for the rest of her life. She finds balance and the dimension of herself in dance, because it is the only passion capable of distracting her from the absurd speed with which the world moves. It is in movement that he manages to rediscover the value of time. Last but not least, she is a Pisces and loves the color pink unconditionally.

  • ARIANNA GALDI

    He is divided between his passion for design and that for teal green. He loves experimentation, the search for novelties and the art of snooping around the world to discover whatever extraordinary things the world and life can offer. Her head is on her shoulders, while her determination and a resounding desire to test herself guide her in becoming a designer and above all a better person.

These two extraordinary designers also collaborated on this great project until 2023

  • LEONARDO GIANNINI

    Dynamic, fluid with a marked disinterest in manual work which will lead him to approach the world of information technology and computers. He learned to play on Windows first than to read and at 14 he took the ECDL. Meme lover learns to make amateur photo montages to make friends laugh. Thanks to his girlfriend he entered the world of graphics and enrolled at the IED.
    Characteristic traits: he loves to innovate, hates traditions and is an inveterate nerd who goes crazy for Anime, Manga and Dungeons & Dragons.

  • LORENZO DE PEVERELLI

    An incredible illustrator, he has been attracted to every form of artistic expression since he was a child. Over the years he tried them all: music, singing, theatre, writing. Then he discovers the drawing and the light bulb goes on. He clattered through school notebooks like there was no tomorrow, going on break to play video games. Lover of the digital world, he found a way to vent his creativity there. After 5 years of high school he performs a miracle: he convinces parents and relatives that drawing is something more than a simple pastime.