THE IDENTITY CARD
The Defeua® Identity Card
A REVOLUTIONARY TOOL
In the now almost distant 2016 we were ahead of the times, for real!
To make our products and our brand more transparent and allow you to become totally aware of what you buy and wear, we have introduced a revolutionary Identity Card.
The card is an extraordinary means that, accompanying each garment, tells you everything about the product you are going to wear.
In fact it contains:
- name of the graphic, the collection and the designer; information on the origin of the fabric and its composition;
- name and certifications of our suppliers;
- the type of printing used;
- info on how to best treat your garment to make it last over time;
- the history of the graphics created.
We highlighted this last item for you for a reason.
Often brands work from an aesthetic point of view, but don't bother to involve you in the meaning of the graphics you wear.
We then decided to take the opposite path.
We know the power and value of communication and when we study a graphic concept we want it to be aesthetically beautiful, but also have value in terms of content.
Telling you its meaning means giving you total knowledge of the garment.
This is the revolutionary step that will make you make a truly informed purchase.
In short, the Charter really changes the approach to what you wear , totally involving you in a new experience.
Guarda la Carta in azione!
La Carta di Identità accompagna ogni capo Defeua®. È uno strumento cartaceo utilissimo, e lo riceverai insieme al tuo capo. Naturalmente trovi la Carta anche online. Apri una pagina prodotto e scorrila per trovare tutte le informazioni! Sarà un viaggio dentro la consapevolezza.
Che ruolo ha la grafica in Defeua®?
Importantissimo! È un mezzo di comunicazione fondamentale all'interno della nostra mission: generare consapevolezza stravolgendo la superficialità. Ogni design ha un valore speciale, da conoscere.
