GARMENT DYED: characteristics and history

Have you ever heard of " garment dyed " clothing?

If the answer is no, this article was created to remove your doubts.

If the answer is yes, continue reading, you may find information you didn't know.

WHAT IS GARMENT DYEING?

Take a colored t-shirt or sweatshirt from your wardrobe: it generally has a bold, sharp, full color.

It means that it was probably dyed during the production phase, coloring the yarn (yarn dyed) or the fabric (piece dyed) .

Garment dyed , on the other hand, to tell you in the simplest way, is obtained by dyeing the garment only after it has been packaged.

For example, if we talk about t-shirts, it means that first the t-shirt is sewn and becomes ready for use, but with its raw or white color.

It is at that point that the finished garment is coloured.

DYEING PROCESS

To obtain a garment dye, the packaged product is immersed in a tub of colored pigments (or in special washing machines), giving it a complete color bath.

The dyeing is done with white or raw garments in order to more easily obtain the desired color without other colors already present on the fabric risking influencing the final result.

Photo example of garment dyeing machinery

Unlike yarn dyeing, this type of dyeing is more "random" and less uniform, thus creating a particular effect that guarantees its uniqueness.

In fact, the dyes will have different intensities throughout the garment and the color will be less shiny, creating a more "vintage" and lived-in look.

We are quite in love with this type of dye; at the bottom of the article you can find out on which items we have introduced it.

PIONEER ITALY (almost)

We could tell you the truth, i.e. that the Japanese seem to be the creators of this type of dye ( Shibori technique ) but we prefer to take you to Italy and precisely in the 70s.

The designer Massimo Osti (founder of the CP Company and Stone Island) experiments and develops the technique until it is possible on an industrial level, eliminating a series of imperfections in the process that often made the final result too unsatisfactory.

An absolute pioneer and innovator; If you don't know his story, look for information about him, it's worth it.

It is difficult not to also talk about Luciano Benetton , who together with the dyer Ado Montana , revolutionized Benetton production by introducing industrial garment dyeing in the brand's collections.

An innovation introduced with a specific commercial strategy.

Dying the garments after having packaged them allowed the Benettons to better follow the waves of fashion and public requests, producing the raw garments and only subsequently dyeing them in the color requested by the market in that period.

This has significantly reduced warehouse waste and unsold items, allowing the company to optimize production as much as possible.

For better or worse (yes, you read it right, even for worse) the Benettons have played a very important role in the development of Italian and international fashion.

OUR "DYED" COLLECTION

Now that you have a little more information, it's time to see the pieces from our garment-dyed collection.

The fabric is 100% spun and combed organic cotton and the colors all have a fascinating vintage and washed-out effect .

The irregularities of the dyeing, including some " imperfections" given by this type of special coloring , make each garment unique and different from others.

With this choice we want to fight the concept of obligatory perfection, enhancing differences, randomness and the importance of the uniqueness of a garment.

In a society that between artificial intelligence and appearance pushes us to always be perfect to the extreme limit, take a break of freedom.

Discover the garment dyed collection HERE