Defeua®
FEEL LIGHT T-shirt (ZGen)
FEEL LIGHT T-shirt (ZGen)
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Made of 100% organic cotton
CARTA DI IDENTITÀ DEL PRODOTTO
STORY of the GRAPHIC
FEEL LIGHT is the sustainable T-shirt created as part of the Zeta Project, which portrays lightness as a conscious choice, a space to be protected in an overwhelming world.
Lightness arises from slowing down and letting go, finding in nature the perfect place where thoughts can flow freely once more and the mind can lighten.
There’s a special star in this graphic: the Kakapò!
It’s a protected species of nocturnal parrot, endangered, that has a unique trait: it has wings, but it can’t fly!
Yet it exists and endures, defying conventional norms.
Between movement and stillness, a genuine balance takes shape, one in which lightness is sought and cultivated.
Every day.
Note: Some visuals in the shop were created with AI assistance to represent the product in a creative and illustrative way.
GRAPHIC DETAILS
The phrase “Designed to Feel Light” serves as a reminder of how important is to remember that we are “designed” to be light, even when the things happening around us bring us down.
Protecting the lightness is a crucial step!
The Kakapò blends seamlessly into a breathtaking waterfall landscape, expressing a sense of a unique connection with nature.
FRONT PRINT
The front design features the Kakapò, a positive symbol of the Zeta collection's.
It is a large nocturnal parrot with wings too small to allow it to fly.
It's the perfect metaphor for Gen Z and for those who possess profound qualities such as empathy, critical thinking, and self-awareness, yet often lack the real opportunity to fully utilize them within a system that constantly puts them under pressure.
Extraordinary potential that remains, as it were, blocked, suspended.
But just like the kakapo, with its limitations and fragility, everyone can continue to exist outside the rules, finding one’s own way of being in the world.
Perhaps imperfect, but certainly authentic.
THE "Z" PROJECT
This graphic is part of the “Z” Project, a brand-new collaboration launched in 2022 with a team of young designers.
Discover the story and the designers behind this important collaboration, which aims to give a voice to Gen Z
