Defeua®
COLOURS Hoodie
COLOURS Hoodie
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Made of 100% organic cotton
HISTORY of GRAPHICS
ANTITHESIS (definition): the juxtaposition of opposing concepts that gain value from their proximity.
The different generations often clash with arguments and difficulties in understanding each other.
They remain as distant as they actually find themselves united within that wonderful journey that is life.
The value of this relationship of conflict and union told on this special garment-dyed sweatshirt through the eyes and hands of the ZETA Generation!
IMPORTANT: garment dyeing is a special dye different from classic flat dyes. It is characterized by an irregular colour, with a washed out effect, which makes each garment unique. Find out what garment dyeing is by clicking HERE
GRAPHIC DETAILS
4 geometric shapes represent 4 different generations, and also find expression in 4 opposite color shades.
Look carefully at the black line : you will discover 4 faces on each geometric shape.
Each face seems to "speak" in 4 different directions, highlighting the difficulties of communication between different generations.
At the same time, the continuity of the line takes on a fundamental meaning: despite distances and differences we are all part of the same path.
Each generation is fundamental to the previous one and the next one.
A truly unique design.
THE FRONT PRINT
The The purple triangle represents the ZETA Generation, the absolute protagonist of the design of this extraordinary graphic thanks to our Zeta Team.
THE "Z" PROJECT:
This graphic is part of the Project “Z”, a very fresh collaboration born in 2022 with a team of 6 very young designers .
Discover the history and the protagonists of this important collaboration which aims to make the voice of Z Gen heard.
