A SPECIAL LABEL
The label sewn onto the garment has a double, truly special value:
- a very important message , that of never abandoning your dreams!
- a value of sustainability and upcycling
The label finally has real value , without being the classic decoration with the brand logo.
First of all, it has enormous communicative power through its message, and has an active role by interacting directly with the design of the graphics.
But there's more.
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FABRIC RECOVERY
To create the label we could have turned to some company.
Instead, we have chosen to work at zero km , recovering the fabric from our ruined warehouse t-shirts destined to be thrown away because they cannot be resold.
We gave it a second life , printing the graphics of our labels on the unused part.
It's our upcycling project, used with our "THINK" beanies, "DREAM" sweatshirt and t-shirt and "MOVE ON" trousers.
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THE VALUE OF TIME
The last step of this upcycling project reminded us how wonderful it is to slow down.
Luca cut and sewed the labels one by one, celebrating the importance of a slow and human-scale fashion world.
RESULTS
Each reused t-shirt allows us to create at least 28 labels, minimizing the production of new waste to be disposed of.
WAIT! You're still missing the last part of the story.
You may be wondering: " And what's left of the t-shirt?"
The sleeves become small dust rags (we always need them), while for the part where the old graphics were printed, we had a better idea....
Here's the solution!
